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Gap Analysis

AI Visibility Gap Analysis

Bridge Traditional Search and AI Platforms
5
Critical Gap Areas
63%
Avg SEO-GEO Gap
3-6mo
Time to Close Gaps
4.7x
Citation Lift Post-Gap Close

5 Critical Visibility Gap Areas

🏒

Entity Recognition

40
Gap Points
SEO Performance
85
GEO Performance
45
⚠️ Symptoms
  • βœ—Not in Knowledge Graph
  • βœ—Weak entity associations
  • βœ—Inconsistent NAP data
βœ“ Recommended Fixes
  • β†’Claim Knowledge Panel
  • β†’Build Wikidata presence
  • β†’Standardize entity data
πŸ†

Source Authority

14
Gap Points
SEO Performance
72
GEO Performance
58
⚠️ Symptoms
  • βœ—Low citation rates
  • βœ—Weak backlink profile
  • βœ—Limited industry recognition
βœ“ Recommended Fixes
  • β†’Earn tier-1 citations
  • β†’Build thought leadership
  • β†’Publish research/data
⚑

Content Freshness

33
Gap Points
SEO Performance
68
GEO Performance
35
⚠️ Symptoms
  • βœ—Outdated publish dates
  • βœ—Stale information
  • βœ—No update timestamps
βœ“ Recommended Fixes
  • β†’Regular content updates
  • β†’Add "Last Updated" dates
  • β†’Refresh statistics/data
πŸ—οΈ

Structured Data

27
Gap Points
SEO Performance
55
GEO Performance
28
⚠️ Symptoms
  • βœ—Missing schema markup
  • βœ—Poor semantic structure
  • βœ—Ambiguous entities
βœ“ Recommended Fixes
  • β†’Implement comprehensive schema
  • β†’Clean semantic HTML
  • β†’Add contextual markup
🌐

Cross-Platform Presence

36
Gap Points
SEO Performance
78
GEO Performance
42
⚠️ Symptoms
  • βœ—Single-platform focus
  • βœ—Inconsistent branding
  • βœ—Missing from AI training data
βœ“ Recommended Fixes
  • β†’Multi-platform content distribution
  • β†’Consistent brand voice
  • β†’High-authority publications

🎯 Gap Analysis Insights

  • β†’Entity recognition shows largest gap: Average 40-point gap. Most brands excel in SEO but lack Knowledge Graph presence needed for GEO.
  • β†’Cross-platform presence critical: Brands visible only on Google see 36-point gaps. AI engines pull from diverse sources.
  • β†’Structured data matters more in GEO: Schema markup that's "nice to have" for SEO becomes essential for AI citation.
  • β†’Closing gaps delivers 4.7x lift: Brands that systematically close all 5 gap areas see 4.7x citation rate improvements within 6 months.

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