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Pre-Publish Checklist

GEO Content Checklist

15-point pre-publish checklist for maximizing AI citation potential

About This Checklist

The GEO Content Checklist is a pre-publish quality control tool covering 15 critical optimization points across 5 dimensions. Use this checklist before publishing any content you want AI platforms to cite.

Each item on this checklist has been identified through research as a signal AI platforms evaluate when determining citation worthiness. Complete all 15 items to maximize your content's citation probability.

5 Critical Dimensions

1. Entity Clarity & Authority

Clear attribution of authorship, credentials, and organizational context

3 checklist items

2. Source Attribution & Citations

External sources cited with proper schema markup and academic/government prioritization

3 checklist items

3. Freshness & Recency Signals

Publication dates visible, current year data included, update schedule established

3 checklist items

4. Structured Data & Semantics

Complete article schema, entity linking, and FAQ/HowTo markup where applicable

3 checklist items

5. Platform Optimization

Conversational language, speakable content marking, mobile-first accessibility

3 checklist items

How to Use This Checklist

  1. Before Publishing: Run through all 15 items for every piece of content
  2. Check Each Dimension: Ensure all items in each of the 5 dimensions are completed
  3. Fix Gaps Immediately: Don't publish until all items are checked
  4. Integrate into Workflow: Add this checklist to your content review process
  5. Track Completion: The template saves your progress in browser storage
  6. Audit Existing Content: Use the checklist to identify gaps in previously published content

Example Checklist Items

✓ Clear Entity Attribution
Author name, credentials, and organization are prominently displayed with schema markup
✓ External Sources Cited
All claims, statistics, and data points link to authoritative primary sources
✓ Publication Date Visible
datePublished and dateModified in schema markup with human-readable dates on page
✓ Article Schema Complete
All required properties filled: headline, author, publisher, datePublished, image
✓ Conversational Language Used
Content answers questions directly using natural language patterns AI platforms prefer

Start Using the GEO Checklist

Make this checklist part of your content publishing workflow